Who We Are

Who we are as individuals and together as a business is very important to us. We exude authenticity in how we do business, how we treat our clients, how we interact with people and our level of trustworthiness, because our authenticity as a company evolves from who we are individually. Everyone says they provide quality service and have integrity, well we want our clients to feel it-not only because it’s the right thing to do, but because if defines who we are. Check out our kruse reviews and see how we’re doing.


Why Kruse?
If you choose to look further in this section, our answer to this question (SERVICE) will be more obvious. We are competing with larger firms and although we generally offer the same quality and quantity of services, often with better pricing, our edge remains how we take care of you. We provide competitive quality and service primarily because it’s natural-it’s who we are. We know you will find multiple other reasons to choose us. We will do our best to compete.


Our credentials: In addition to our people, we maintain professional relationships with two national organizations that provide many resources, keep us up to date on regulations in our sector, and provide regular updates on ways to improve our service. These organizations are:

NAPEO: The National Association of Professional Employer Organizations offers members a one-of-a-kind, PEO-specific online resources that provides us with the tools, information, and business resources to optimize day-to-day operations for our clients and stay ahead of evolving issues, regulations, and laws. NAPEO’s legal resources provide insight and analysis on the impact of key laws and legal issues within the PEO industry, and are prepared by leading members of the PEO legal community. NAPEO’s Regulatory Database (RDB) provides comprehensive and detailed information on the full range of laws and regulations affecting the PEO industry in all 50 states and at the federal level.

SHRM: The Society of Human Resource Management is the world’s largest HR professional society, representing 285,000 members in more than 165 countries. For nearly seven decades, the society has been the leading provider of resources serving the needs of HR professionals and advancing the practice of human resource management. SHRM has more than 575 affiliated chapters within the United States.


Our culture: In the beginning, our founders coined the phrase; “service with a personal touch”. Further, in 1995, when we created our first web site, the following was part of our philosophy: “Because we care, we will always be honest with you and each other. We will always respond quickly even if it is “I don’t know” or “NO.” We will listen, be fair and do our best to help us both create a win- win scenario. To do so, we will be creative, and flexible; not locked into a set ways to do things.” This brand, reinforced by a culture of family, trust, integrity and caring is still deeply ingrained in how we do business. Partnership, transparency and fairness are not just words in our mission statement. Our people are as important to us as yours are to you. We expect this level of service to be part of who they are as well.

This all translates into the following summary of how we do business:

  • You are not a number. We get to know you and your business.
  • Management is always accessible, assuming they answer the phone.
  • Just as our families are important to us, you become a member of our family.
  • A partnership with us is long-term win-win relationship. We simply don’t look for a quick buck.
  • Mutual trust is part of every deal, involving transparency and open, honest communication.
  • We will not burden you with technical language. We want you to trust us to take care of all that.
  • We customize programs for each client, and don’t have limitations. We will take on that “one person shop,” or a company with 100s of employees.
  • Our pricing is fair and flexible, and part of that win-win culture.


Our history: Kruse & Associates was originally incorporated in February of 1994.  We did staffing and some basic immigration processing.  By concentrating on health care professionals that were in short supply, we grew rapidly through most of the ’90s.

With changes in immigration and reimbursement regulations in the late ’90s and early 2000s, we needed to diversify.  Staffing evolved into niches in the healthcare industry and into staffing of IT professionals.

The PEO model was a natural evolvement for us as we already had mechanisms established for Human Resource Management.  This included payroll, benefits, worker comp, regulatory compliance, etc., on a nationwide basis. So we got busy obtaining licensure as a PEO in multiple states, getting proper certifications for our people, updating software, etc.  In 2004, we began offering a full scope of PEO services.

As for the future, we are constantly looking for new ways to diversify, but will always maintain who we are and our way of doing business.

For more details, see what we do.